15 February 1914

On the morning of February 15, 1914, in one of the first instances of aerial advertising, Jean Montmain skimmed over Geneva at 100m in his Bleriot XI and dropped leaflets (intended for the previous Sunday) to promote his afternoon demonstration: "Inhabitants of Geneva, greetings! Sunday, February 8, 1914 at 14:30, I will do at Charmilles "The Looping the loop" and other impressive flight maneuvers. Jean Montmain, aviator."